TKZN determined to do all it can to highlight what the province has to offer
February 23, 2021
KwaZulu-Natal, South Africa:Last weekend television and radio presenter Unathi Nkayi dropped into the KwaZulu-Natal Midlands for a visit as guests of Tourism KwaZulu-Natal who are on an aggressive marketing drive to boost visitor numbers in the wake of the Covid-19 pandemic.
The entity is determined to do all it can to highlight what the province has to offer. Last week TKZN focused on the North Coast Dolphin Coast region.
According to Marian Evans, general manager of Midlands Meander Association, tourism visitor numbers are growing considerably since restrictions have been lifted.
“We do have quiet periods but visitor numbers have increased particularly over the weekends, and midweek bookings are picking up. When the beaches were closed, the area welcomed holidaymakers from Gauteng. We owe this to the domestic campaign we undertake throughout the year.”
While restrictions had a devastating effect on Midlands tourism there had not been as many businesses closing down as one would have expected, she said.
According to TKZN’s Tourism Performance Report, KZN’s December hotel occupancy rates were among the highest in the country-and the best since February last year.
This is revealed in the statistics of Tourism KZN’s Tourism Performance Report for the last quarter of 2020.
The report suggests that during the months from October to December 2020, the hotel occupancy in KZN had improved steadily.
KZN's hotel occupany rate
KZN’s hotel occupancy rate was 56% in January, increasing to 64,9% in February 2020. Then, just as figures dropped elsewhere across the country, they fell to a low of 12,2% in May.
They climbed to 21,6% in June before yo-yoing to 14,9% in July.
After that, there was a welcoming climb every month until figures topped 51,90% occupancy in December, second only to the North West region which had also shot up to 59,70%.
In the Midlands our businesses have reported a positive and steady growth in visitor numbers.