FBI Communications Volksblad News reporter Marcille Botha at Tourism KZN's virtual reality stand in Bloemfontein
TKZN in Gaborone blitz
November 1, 2018
Durban, South Africa: Tourism KwaZulu-Natal (TKZN) is today in the landlocked Gaborone, Botswana to promote KZN as a “must visit” destination for visitors, travel agents, tour operators and wedding and event planners.
The Tourism Authority has been on an aggressive campaign to promote their domestic tourism campaign “Do KZN” focusing mainly on some landlocked provinces in the country such as Gauteng and the Free State ahead of the upcoming summer season.
“We are excited to the take campaign to the rest of the continent, for now, we are focusing on some of our neighboring countries and we want to reaffirm that KZN is definitely a worthwhile tourism destination especially with the upcoming summer season. KZN has a 600km coastline that they can enjoy with plenty of beach activities to be enjoyed by the whole family,” said Phindile Makwakwa, TKZN’s Acting Chief Executive Officer.
Accompanying Tourism KZN in Botswana are two Small, Medium and Micro-sized Enterprises (SMMES) - Leisure Holidays and Romaflo Travel - who will meet agents and operators (trade) from Botswana with the hope to network and form business linkages.
At the Botswana mall activation, the SMMEs are also profiling their bringing their packages, covering various elements within the KZN destination offerings.
TKZN has just returned from Bloemfontein where it staged the successful activation in partnership with Durban Tourism at one of the city’s biggest cultural activities, the Macufe Festival.
Makwakwa emphasized that Southern African Development Community (SADC) is the next frontier for the province and that they will be targeting a lot more countries from the region.
“Just as we are encouraging our own South African tourists to come and enjoy our region, we also want people from our neighboring African countries to experience what we have,” she added.
“As we create awareness and raise the profile of our province, we aim to highlight how travel agents and tour operators from landlocked countries can package and sell KZN as a destination of choice to their customers.”
Getting to “Do KZN” has never been easier either as there is now greater connectivity compared to years gone by, the result of Air Namibia’s popular route between Durban, Gaborone and Windhoek. It is just one of the new routes that form part of KZN’s integrated route development strategy which aims to connects Durban’s King Shaka International Airport to the rest of the world.
Makwakwa points out that tourism is one of the economic activities that can help grow regional economies and that collaboration between regional governments and the private sector can further grow the industry.
TKZN is planning an interactive activation where consumers will have a chance to buy special holiday packages to KZN as well as enjoy a unique Virtual Reality exhibition which gives guests a glimpse of what KZN has to offer and what it means to “Do KZN”.
“Virtual Reality is the future of tourism promotion and we are taking the lead by allowing potential visitors to experience attractions like zip-lining, surfing and Zulu dancing,” Makwakwa said.
The KZN “Travel Guide” app will also be on show. It has become a useful tool that enables travelers and those planning their trips to navigate their way around KZN with ease (it’s free on iStore and Google Play).
While KZN’s beaches have long been a major drawcard for visitors, Makwakwa stresses that the province has so much more to offer, including two UNESCO World Heritage sites, diverse wildlife, adventure, rich history, romantic and a buzzing city life and tons of shopping options.
And with South Africa celebrating the centenary of Nelson Mandela’s birth this year, visitors also have the chance to visit some of the iconic tourism attractions which have strong links with the former President.
These include the famous Mandela Capture site at Howick and the Ohlange Institute outside Durban where Mandela cast his first vote.
“We have a whole range of wonderful experiences that will make KZN the perfect holiday destination this summer,” Makwakwa said.