TKZN innovative shows off KwaZulu-Natal
Durban, South Africa; July 20, 2018: DJs and radio presenters from Ghana, Namibia, Botswana and Zimbabwe will take to the airways to promote KwaZulu-Natal as tourist destination to travelers throughout the continent as part of the “Connecting Africa 2018” campaign.
The group is being hosted by Tourism KwaZulu-Natal, Trade and Investment KwaZulu-Natal in partnership with East Coast Radio and is aimed at promoting the Zulu Kingdom as a preferred destination for tourists from Africa.
This is the 7th year the campaign is being hosted in the province and TKZN Acting General Manager of Marketing, Keith Matthews, said the campaign formed close alliances with the four African countries to promote KZN and attract more visitors from our African neighbours.
The stations will broadcast live to millions of listeners in their respective from South Africa.
“By connecting Africa to KwaZulu-Natal is a great opportunity to introduce listeners from all over Africa about what our province has to offer, from adventure tourism to historic sites , to strawberry picking and tasting locally brewed beer, there is something for every taste,” Matthews said.
The visitors itinerary also includes visits to sights like Nelson Mandela Capture site in Howick as well as sundowners at some popular restaurants.
Earlier this month a group consisting of tour operators and journalist from Botswana and Namibia also experienced some of KwaZulu-Natal’s hidden gems during a whirlwind tour that included visits to the North and South Coast, the Midlands and Valley of a Thousand Hills.
From experiencing the longest zip glide in Africa at Lake Eland Resort in Oribi Gorge, to visiting the smallest desert in the world, the Red Desert near Port Edward and walking in Nelson Mandela footsteps at his capture site near Howick and sampling traditional Zulu cuisine in KwaDukuza and experiencing it at PheZulu Safari Park the tour gave a tantalizing sample of what the Zulu Kingdom has to offer.
The visitors, hosted by TKZN enjoyed every moment and all hope to return, with their families, for an extended visit in the future.
KZN already had exposure through Namibia radio journalist Marcel Theron who posted video clips for Radio Kosmos throughout the tour.
Journalist Dikarabo Ramadubu, from Gaberone, Botswana has published a number of articles on his visit.
I have studied and followed South African history so it was great to see the places first hand he said.
The tour culminated with the Vodacom Durban July where they were the guests of TKZN and enjoyed fun, fashion and horse racing at Africa’s premier horse racing event at the Greyville Racecourse.
While some, like Marcel Theron, a radio journalist were mad about the adrenaline rush of the zip glide and holding a young alligator at PheZulu, others including Pearl Baki from XL Skyways Travel from
Gaberone, Botswana were more taken with the cultural and historical aspects of the tour like the Albert Luthuli Museum (in KwaDukuza) and the Nelson Mandela Capture Site as well as the Zulu culture village,” Baki said.
During the tour Marcel informed Kosmos Radio listenersin Windhoek about her adventures on the radio station’s website and history fundi, Dikararabo Ramadubu shared his experiences with readers in Botswana.
Dikarabo said he was thrilled to visit sites he read about.
“I know South African history and it was a privileged to visit the Mandela Capture Site among other historical places,” he said.
The group also veered off the beaten path with visits to a coffee plantation and banana farm on the South Coast.
At the Cummings family’s Beaver Creek coffee farm they savoured home-grown coffee and stocked on the Zulu-Kingdoms very own roasts as well as getting a behind the scenes look at the workings of the farm.
The green hills of the province was the selling point for Anita April, a Rennies Travel, a consultant in Windhoek, Namibia with 18 years’ experience said although she had been to Johannesburg and Cape Town it was her first visit to KZN.
“Where ever you go it is so beautiful and so green … I cannot get enough of it,” she said.
The group sampled various types of hotels staying over at the family friendly Blue Marlin in Scottburgh to every golfer’s dream, the Sanlameer Hotel and Resort near Port Edward as well as visiting the 5 star Fairmont Zimbali Hotel and Tsogo Sun’s Elangeni and Maharani Hotels on Durban’s Golden Mile.
Matthews said this was the aim of bringing visitors from Africa to the East Coast.
“We want our fellow Africans to savour the Zulu Kingdom and spread the message,” Matthews said.