Tourism sector to benefit
April 03, 2018
Durban South Africa: South African choirs will be looking to do well and ensure that the country keeps the “Best Amateur Choir” title in the upcoming 10th World Choir Games (WCG), which take place in Tshwane from 04 – 14 July 2018.
For South Africa, the WCG represents multiple economic and promotional opportunities including, contributing significantly to the South African economy, creating work opportunities, raising the international profile of the country, enabling significant cultural exchange opportunities between South Africa’s diverse choral communities.
Considered the Olympic Games of Choirs, this multi-faceted event, which is supported by the Gauteng Tourism Authority and City of Tshwane, will attract approximately 300 choirs and up to 30 000 visitors to the country, Tshwane and Gauteng in particular.
In 2016, South Africa’s Stellenbosch University Choir won the categories “Spiritual”, “Musica Contemporea” and “Musica Sacra a cappella”.
Ali Mpofu, head of the local organising committee and CEO of the African Cultural Development Foundation, says: “The Stellenbosch University Choir did exceptionally well the last time the WCGs were held in Russia in 2016. I have no doubt in my mind that now that the WCG showpiece is being hosted here, on home soil, South African Choirs will want to emulate them, and perhaps do even better. We hope that they will use their home ground advantage to maximum effect as they take on top class international competition.”
The World Choir Games will be the battleground for the finest choral music talent from around the world. Mr Mpofu says entries have been received from 45 countries, including as far afield as the US, Jamaica, Switzerland, Lithuania, Greece, China and Singapore.
The event finale will take place on July 18, 2018, which would have been the 100th birthday of world icon and former President Nelson Mandela.
Highlights of the WCG event will include the opening ceremony, during which South Africa will welcome the 10th World Choir Games, the Parade of Nations - representing all participating countries and the South African Peace Celebration Concert in honour of Nelson Mandela.
In addition to the choral activities, a host of tourism options and cultural events will be available to visiting groups, providing additional income streams to a wide variety of local vendors and service providers from local communities.