Winners push boundaries of creativity and technology
October 11, 2017
Berlin, Germany: The IFRA World Publishing Expo and Digital Content Expo (DCX) kicked off with the announcement of the World Digital Media Awards winners and projections of a solid turnout in Berlin.
Michael Golden, Vice Chairman of The New York Times Company and WAN-IFRA President, opened the day’s events talking about how any publisher in the world can thrive, not just the iconic publisher, if they focus on their audience. “An audience-first approach is at the heart of our entire strategy” he said.
Mathias Döpfner, Chairman and CEO of Axel Springer in Germany said he was encouraged by steps from the likes of Google to engage more with publishers. “I’m optimistic that it’s going in the right direction. Is there peace yet? Perhaps not, but I am encouraged by the progress being made.”
The World Digital Media Awards recognise publishers that have created ground-breaking digital products that engage readers while increasing online business.
This year's winners are:
1. Best News Website: The Guardian News and Media, United Kingdom
Project: http://www.theguardian.com/ Constant investment of resources and imagination have paid off once again for the Guardian News & Media, UK, and its flagship site, theguardian.com 2. Best in Lifestyle, Sports or Entertainment Website: The New York Times, USA Project: Rio Olympics website – The New York Times created a microsite for their broad coverage of the Rio games that included a vast array of content covering all aspects of the event.
3. Best Use of Online Video including Virtual Reality: Guardian News and Media, United Kingdom
Project: 6x9: A virtual experience of solitary confinement – 6x9, the Guardian's first virtual reality experience, put the viewer inside a US solitary confinement prison cell
4. Best Data Visualisation: South China Morning Post, HongKong Project: Belt and Road Initiative – There are many projects being set up as part of the One Belt One Road initiative that are instigating an infrastructure building-boom across Central Asia and into Europe as well as Southeast Asia and the east coast of Africa.
5. Best News Mobile Service: (Tie) Media24 South Africa and Arte Radio Televisivo Argentina SA
Projects: News24 Edge is the personalised news app from South African online publication News 24. and TN Todo Noticias New Mobile Apps – Aiming to create a new and better mobile experience for its viewers, Todo Noticias, one of Argentina’s leading TV news channels, launched a native mobile app focused on breaking news and live video.
6. Best Lifestyle, Sports or Entertainment Mobile Services: WeMedia01 Ltd. Hong Kong
Project: 01 run together@Standard Chartered Hong Kong Marathon. HK01 came up with the idea to have their photographers take photos of as many participants as possible and upload to their website, identifying them by the number plates pinned on their shirts. HK01 offers this service free to attract people to join their membership through the mobile app.
7. Best Innovation New Product: Grupo América, Argentina
Project: UNO: Argentina's first native mobile media. Designed for millennials, it's a Grupo América spin-off (grupoamerica.com.ar). UNO produces specific content for each platform.
8. Best in Social Media Engagement: Grupo América, Argentina
Project: UNO: Argentina's first native mobile media, Grupo América
9. Best Digital Advertising Campaign including Branded Content: Aller Media AS, Norway
Project: www.KK.no – The oldest women's title in Norway showed it has a full hand of new cards as Aller Media's www.KK.no won with a visually compelling full-screen approach.
10. Best Innovation to Engage Youth Audiences: Star Media Group Berhad, Malaysia
Project: R.AGE Documentaries R.AGE, the youth section of a major newspaper in Malaysia, decided to get rid of their print section in order to produce in-depth, investigative web documentaries.